Owner Profile

Joe Lojacono, Founder and President of Valmark Associates, has more than 30 years of experience in marketing and advertising.
He is highly regarded as a strategist, providing clients with an information-based approach to marketing communications.


Mr. Lojacono has presented and guest lectured on topics such as brand positioning and corporate makeovers, crisis communications, the future of direct marketing, and technology change. He has worked with clients throughout the United States, representing numerous industry sectors, including healthcare, energy, banking, insurance, education, manufacturing, construction, technology, as well as not-for-profit organizations.

Joe is active with numerous professional and civic organizations. He has served as a judge for the Professional Insurance Marketing Association (PIMA) Marketing Methods Competition, and is a member of the American Advertising Federation (AAF). He is a former Lt. Governor of AAF District Two, serving the northeastern United States.

Active in civic affairs, Mr. Lojacono is a member of the Buffalo Niagara Partnership, the Amherst Chamber of Commerce, and the Advertising Club of Buffalo, of which he is a past president. Joe is also a member of the Advisory Council of the Buffalo Niagara Sports Commission, and is also a past president of both the Monday Quarterback Club, a business group that backs the Buffalo Bills, and the Buffalo Niagara Sales and Marketing Executives, a networking organization. He has served on the board of directors and executive committee of the Buffalo and Erie County Workforce Investment Board (WIB). Mr. Lojacono served on the Branding “Think Tank”, a team of select members of the Western New York advertising community working with the Buffalo-Niagara Conventions and Visitors Bureau (CVB) to re-brand Buffalo. 

He is also a past president of the University at Buffalo General and School of Management Alumni Associations. Mr. Lojacono has also served on the Executive Committee of the University at Buffalo’s Blue & White booster organization, and as a Hall of Fame Selection Committee member for the University’s Division of Athletics.

Mr. Lojacono is also Founder and President of Vicar Industries, a distributor of building materials and supplies. Joe received his Bachelor of Science and MBA degrees, with a concentration in marketing, from the School of Management at the University at Buffalo. He is also certified in the Global Business Administration program with the World Trade Center Buffalo Niagara.